Personal Branding 101

Terms and conditions apply.

Would you like to stand out from the crowd? Have you ever wondered how some people have made such a strong following? It all comes down to developing your personal brand. Personal branding goes hand in hand with developing the skills of your professional identity.

You might have extensive experience in your professional domain, but how well are you publicly showcasing who you are, and how you can help others? If you are seeking employment, how well are you showcasing your own personal brand to prospective employers?

Course ID: MIC-BRAN-01 | Here at AMLA, we’ve perfected our own personal brands over the years, and have supported many others in building their own. Join us, and we will help you find your niche, pass on essential knowledge, tips and teach you how to effectively use a variety of tools to help you to build, promote and maintain your own personal brand. You’ll walk away from this course with your own 90-day Personal Branding Action Plan, which will take you through step by step, the process of building and launching your personal brand. 

Designed for: Any person seeking to understand, define and build their own personal brand. This can include professionals in any industry, business owners, entrepreneurs and alike.

Pre-requisites: Anyone who has a sound understanding of the English language can complete this course. This course is in English.

Duration: 8 hours of asynchronous, self-paced. This includes time to undertake forum activities and assessments. If following the recommended structure of this course, with breaks, this entire course will take 13 weeks – in alignment with the portfolio activities which promote offline activities related to the development of your personal brand. As this bundle is self-paced, you can take as little, or as long as you like, within the enrolment period. Complete this in your own time and at your own pace with the assistance of course forums, online chat and email. Courses are available for 365 days from enrolment.

Course Structure: 

  • Introduction & Overview
  • Personal Branding is a tool
  • Digital presence
  • Print media
  • Communication
  • 90 Day Personal Branding Action Plan (13 weeks)
  • Course Completion

Learning Outcomes:

  1. Explain what personal branding is, and why it is beneficial
  2. Use a range of personal branding tools to build and communicate your own brand identity
  3. Describe the differences between a resume and curriculum vitae
  4. Write contextualised and effective print media
  5. Explain types of communication and identify areas for development
  6. Apply branding and communication tactics to excel in face-to-face and virtual interviews, public speaking and networking environments
  7. Build and maintain your own personal brand using the 90-day personal brand action plan

Depth of Learning: Advanced Beginner, based on the Dreyfus Model of Skills Acquisition.

Assessment: Yes. See FAQs for more information.

Certification: AMLA-issued micro-credential: certificate of completion.

Author: Asset Management Learning Academy

Technical Requirements: Our e-learning modules run in a web browser, such as google chrome. It is recommended to have a PDF viewer, Internet Browser, Internet connection (i.e. broadband), 2 monitors (ideal but not essential) and speakers/headphones.

Statement of quality assurance: The Asset Management Learning Academy undertakes an internal quality assurance process of all course materials and content to protect the integrity of our course ecosystem. Our quality standard ensures learning outcomes are appropriate and clearly stated, suitably experienced stakeholders review all courses prior to publishing, content is controlled and a cyclic review is undertaken at least every 12 months. 

Cyclic review statement: All courses are reviewed periodically or at a minimum annually in accordance with our internal cyclic review process. This process ensures our courses remain relevant and current. This review is inclusive of content review and consideration of learner feedback received since the period of the last review.

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Our courses are designed and developed to ensure they are current, relevant, efficient and effective. We do this through the use of technology-enhanced learning approaches, such as responsive technology, animations, games, interactive elements and much more to make a learning experience with us, like no other. We also evaluate the most appropriate learning methods and styles into our courses to ensure learner engagement and learning outcomes are achieved. We’re also here on the journey with you, through real person support a click away in our online chat, course forums or via requesting virtual mentor or coach sessions. 

When you have completed payment for a course, access will be granted automatically and you will see all courses and their process under ‘My Account’. We do accept other payment methods, such as purchase order, which require payment to be clear prior to course access. If you have any queries, questions or concerns please contact us at 

Learners will receive an AMLA Certificate of Completion in the relevant course/s or pathway in which they undertake. Your certificate will appear automatically when you complete your course and can be re-printed by accessing ‘My Account’. A hardcopy professional certificate can be printed and mailed to you at an additional cost, which is available upon selection when purchasing the course, or at any time following the course completion by contacting AMLA at Courses which require evidence to be submitted and marked, will be issued following successful completion. 

Our courses are offered as online, virtual or face to face. The course method is indicated on the course information page. Where a course is online, that indicates you have access 24/7 to complete at your own pace, up to the maximum term of the course access, which is stipulated on the course information page and in our terms and conditions at the time of purchase. Some courses recommend undertaking workplace based activities or practical activities in order to achieve learning outcomes. These recommendations will be highlighted on the course information page. 

We’re here on the journey with you and can be reached through our online chat, by discussing with your peers or course coordinators in the course forums or via requesting virtual mentor or coach sessions. Coach/Mentor sessions are available and can be booked and purchased by contacting 

Our courses are available to learners globally. 

If you are seeking course content in another language, enquire with us directly at

Inspired by a competency-based assessment method, evaluating your ability to interpret and process the information provided in the course. AMLA integrates interactive learning methods throughout the material to support your learning journey. End of course Assessments can be comprised of short answer questions, multiple-choice, case study scenarios and reflective tasks. There are no examinations or due dates for assessment, however, courses are only accessible for 12 months from enrolment.

Our e-learning modules run in a web browser and should work across most platforms as our courses are responsive. It is recommended to have a PDF viewer, Internet Browser, Internet connection (i.e. broadband), 2 monitors (ideal but not essential) and speakers/headphones.

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